Lake Geneva Beach — located in the charming resort city of Lake Geneva, Wisconsin, is one of the most popular summer destinations in the area. Also known as Riviera Beach, this beautiful sandy shoreline sits right along the clear blue waters of Geneva Lake, offering a classic Midwestern beach experience surrounded by scenic views and historic charm.
The beach features soft sand, swimming areas with lifeguards during the summer, and convenient amenities such as restrooms, showers, and nearby food stands. Visitors can relax on the shore, take a refreshing swim, or stroll along the Riviera Pier and Boardwalk, which connects to the vibrant downtown district filled with shops, cafes, and ice cream parlors.
Families appreciate its safe and well-maintained environment, while couples enjoy the romantic lakeside setting and sunset views. Parking and daily beach passes are available, and it’s just a short walk from popular attractions like the Riviera Ballroom and boat tours that circle Geneva Lake.
In short, Lake Geneva Beach combines natural beauty, recreation, and small-town charm — making it a perfect spot for relaxation, swimming, and lakeside fun in southern Wisconsin.
